TY  - BOOK
AU  - Heath, Chip
AU  - Heath, Dan
TI  - Made to stick : why some ideas survive and others die
SN  - 9780099505693
SN  - 200604646
U1  - 302.13 HEA 
PY  - 2007///
CY  - New York
PB  - Random House
KW  - Contagion (Social psychology)
KW  - Context effects (Psychology)
KW  - Social psychology
N1  - Includes bibliographical references (p. [259]-276) and index
ER  -