Heath, Chip <br/><br/>
Made to stick : why some ideas survive and others die 
Chip Heath & Dan Heath 
 - 1st ed 
 - New York  Random House  c2007 
 - 291 p. ; 22 cm 
<br/><br/> Includes bibliographical references (p. [259]-276) and index 
<br/><br/><label>ISBN: </label>9780099505693 
<br/><br/><label>ISSN: </label>2006046467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Contagion (Social psychology)<br/>Context effects (Psychology)<br/>Social psychology
<br/><br/><label>Dewey Class. No.: </label>302.13 HEA