TY  - BOOK
AU  - Young, Antony
AU  - Aitken, Lucy
TI  - Profitable marketing communications : a guide to marketing return on investment
SN  - 9780749451561
SN  - 200603972
U1  - 658.8 YOU 
PY  - 2007///
CY  - London
PB  - Kogan Page Ltd
KW  - Capital investments - Evaluation
KW  - Marketing - Management
KW  - Profit
KW  - Rate of return
N1  - Includes bibliographical references (p. [203]-207) and index
ER  -