TY  - BOOK
AU  - Buzzell, Robert D
AU  - Farris, Paul
AU  - Moore, Michael J
TI  - Profit impact of marketing strategy project : retrospect and prospects
SN  - 9780521840538
SN  - 200404574
U1  - 658.802 FAR 
PY  - 2004///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Marketing - Management
KW  - Strategic planing
N1  - Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002. Includes bibliographical references and index
ER  -