Profit impact of marketing strategy project : retrospect and prospects 
edited by Paul W. Farris and Michael J. Moore 
 - Cambridge  Cambridge University Press  2004 
 - xvii, 307 p. ; 24 cm 
<br/><br/> Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002. Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780521840538 
<br/><br/><label>ISSN: </label>2004045742 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management<br/>Strategic planing
<br/><br/><label>Dewey Class. No.: </label>658.802 FAR