TY  - BOOK
AU  - Schultz, Mike
AU  - Doerr, John E
TI  - Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
SN  - 9780470438992
SN  - 200900739
U1  - 658.8 SCH 
PY  - 2009///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Branding (Marketing)
KW  - Marketing
KW  - Service industries - Marketing
N1  - Includes bibliographical references and index
ER  -