Product juggernauts : how companies mobilize to generate a stream of market winners
Jean-Philippe Deschamps and P. Ranganath Nayak
- Boston, MA Harvard Business School c1995
- xii, 472 p. : ill. ; 25 cm
Includes bibliographical references (p. [455]-460) and index
9780875843414
94039670
Industrial management Industrial management - Case studies Product management Production management