TY  - BOOK
AU  - Kumar, Nirmalya
AU  - Steenkamp, Jan-Benedict E. M
TI  - Private label strategy : how to meet the store brand challenge
SN  - 9781422101674
SN  - 200602378
U1  - 658.827 KUM 
PY  - 2007///
CY  - Boston, MA
PB  - Harvard Business School
KW  - Branding (Marketing)
ER  -