Lincoln, Keith Private label : turning the retail brand threat into your biggest opportunity Keith Lincoln & Lars Thomassen - 1st ed - London Kogan Page 2008 - xiv, 297 p. : ill. ; 24 cm Includes index ISBN: 9780749450274 ISSN: 2007037084 Subjects--Topical Terms: Brand name products - ManagementBranding (Marketing) - ManagementRetail trade Dewey Class. No.: HF5429 .L52275 2008 658.8/27