TY  - BOOK
AU  - Rothenberger, Sandra
AU  - Siems, Florian
ED  - European Pricing and Marketing Conference (1st : 2007 : Innsbruck, Austria)
TI  - Pricing perspectives : marketing and management implications of new theories and applications
SN  - 9780230207226
SN  - 200801632
U1  - 658.816 ROT 
PY  - 2008///
CY  - Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Pricing
N1  - Includes bibliographical references and index
ER  -