Caywood, Clarke L <br/><br/>
The handbook of strategic public relations & integrated communications 
Clarke L. Caywood 
 - New Delhi  Tata McGraw-Hill  2004 
 - xxvi, 574p. : ill. ; 26cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780070593916 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management<br/>Communication in marketing<br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>658.45 CAY