The handbook of strategic public relations & integrated communications 
[edited by] Clarke L. Caywood 
 - New York  McGraw-Hill  1997 
 - xxvi, 574 p. : ill. ; 26 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780786311316 
<br/><br/><label>ISSN: </label>96036234 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management<br/>Communication in marketing<br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>658.45 CAY