Mehta, Satish <br/><br/>
Marketing to win : designs and campaigns to achieve market dominance 
Satish Mehta 
 - New Delhi  Pearson Power  2008 
 - xi, 340 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. [317]-322) and index 
<br/><br/><label>ISBN: </label>9788131713822 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning - India<br/>Marketing - India
<br/><br/><label>Dewey Class. No.: </label>658.8 MEH