TY  - BOOK
ED  - Harvard Business School Publishing Corporation
TI  - Marketing through minefields
SN  - 9781422199923
SN  - 200805178
U1  - 658.8 HBS 
PY  - 2008///
CY  - Boston, MA
PB  - Harvard Business School
KW  - Branding (Marketing)
KW  - Marketing - Case studies
ER  -