TY  - BOOK
AU  - Fifield, Paul
TI  - Marketing strategy : the difference between marketing and markets
SN  - 9780750656757
SN  - 200728260
U1  - 658.802 FIF 
PY  - 2007///
CY  - Amsterdam ; Boston, MA
PB  - Elsevier/Butterworth Heinemann
KW  - Marketing
KW  - Marketing - Management
N1  - Includes index
ER  -