Fifield, Paul <br/><br/>
Marketing strategy : the difference between marketing and markets 
Paul Fifield 
 - 3rd ed 
 - Amsterdam ; Boston, MA  Elsevier/Butterworth Heinemann  2007 
 - x, 316 p. : ill. ; 24 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780750656757 
<br/><br/><label>ISSN: </label>2007282605 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.802 FIF