TY  - BOOK
AU  - Rosengarten, Philipp G
AU  - Stürmer, Christoph B
TI  - Premium power : the secret of success of Mercedes-Benz, BMW, Porsche and Audi
SN  - 9781403998835
SN  - 200504451
U1  - 338.47629220943 ROS 
PY  - 2006///
CY  - Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Automobile industry and trade - Germany
KW  - Brand loyalty - Germany
KW  - Quality of products - Germany
KW  - Technological innovations - Economic aspects - Germany
N1  - Includes bibliographical references (p. 187-188) and index
ER  -