Ries, Al The 22 immutable laws of branding : how to build a product or service into a world-class brand Al Ries and Laura Ries - New York HarperBusiness 2007 - viii, 179 p. ; 22 cm Includes index ISBN: 9781861976055 ISSN: 98021892 Subjects--Topical Terms: Branding (Marketing) Dewey Class. No.: 658.827 RIE