Burgers, Willem <br/><br/>
Marketing revealed : challenging the myths 
Willem Burgers 
 - Basingstoke, Hampshire  Palgrave Macmillan  2008 
 - xiv, 192 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780230537149 
<br/><br/><label>ISSN: </label>2008011743 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BUR