Kolb, Bonita M

Marketing research for non-profit, community and creative organizations: marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message Bonita Kolb - Thousand Oaks, CA SAGE 2008 - xiii, 276 p. ; 24 cm

Includes bibliographical references (p. [280]-287) and index

9780750687607

2007934524


Marketing research

658.83 KOL