TY  - BOOK
AU  - Crouch, Sunny
AU  - Housden, Matthew
TI  - Marketing research for managers
SN  - 9780750654531
SN  - 200304518
U1  - 658.83 CRO 
PY  - 2003///
CY  - Oxford ; Boston
PB  - Butterworth-Heinemann
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -