TY  - BOOK
AU  - Churchill, Gilbert A
AU  - Iacobucci, Dawn
TI  - Marketing research : methodological foundations
SN  - 9780324359954
SN  - 200993471
U1  - HF5415.2.C5 2010 
PY  - 2010///
CY  - Mason, OH
PB  - South-Western Cengage Learning
KW  - Marketing research
N1  - Includes bibliographical references and indexes
ER  -