Churchill, Gilbert A <br/><br/>
Marketing research : methodological foundations 
Gilbert Churchill, Dawn Lacobucci 
 - 10th Ed 
 - Mason, OH  South-Western Cengage Learning  c2010 
 - xx, 604 p. : col. ill. ; 26 cm 
<br/><br/> Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780324359954 
<br/><br/><label>ISSN: </label>2009934717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>HF5415.2.C5 2010