TY  - BOOK
AU  - Britt Beemer, C
AU  - Shook, Robert L
TI  - Predatory marketing : what everyone in business needs to know to win today's consumer
SN  - 9780767901895
U1  - 658.800973 BEE 
PY  - 1997///
CY  - New York
PB  - Broadway Books
KW  - Marketing
N1  - Includes index
ER  -