Britt Beemer, C <br/><br/>
Predatory marketing : what everyone in business needs to know to win today's consumer 
C. Britt Beemer, Robert L. Shook 
 - New York  Broadway Books  1997 
 - xvi, 288 p. ; 23 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780767901895 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.800973 BEE