TY  - BOOK
AU  - Mcdaniel, Carl
AU  - Gates, Roger
TI  - Marketing research : international student version
SN  - 9780470414361
U1  - 658.83050053 MCD 
PY  - 2010///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -