TY  - BOOK
AU  - Dibb, Sally
AU  - Simkin, Lyndon
TI  - Marketing planning: a workbook for marketing managers
SN  - 9781844807826
U1  - 658.8 DIB 
PY  - 2008///
CY  - Australia
PB  - Delmar Thomson Learning
N1  - Includes Index
ER  -