TY  - BOOK
AU  - Strauss, Ralf E
TI  - Marketing planning by design : systematic planning for successful marketing strategy
SN  - 9780470721674
SN  - 200804699
U1  - 658.802 STR 
PY  - 2008///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing - Management
KW  - Strategic planning
N1  - Includes bibliographical references (p. [303]-328) and index
ER  -