TY  - BOOK
AU  - Hiebing, Roman G
AU  - Cooper, Scott W
TI  - The successful marketing plan : a disciplined and comprehensive approach
SN  - 9780071395212
SN  - 200203785
U1  - 658.802 HIE 
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing - Planning
N1  - Includes index
ER  -