TY  - BOOK
AU  - Beamish, Karen
TI  - Marketing planning
SN  - 9780750682961
U1  - 658.802 BEA 
PY  - 2006///
CY  - Amsterdam ; Boston, MA
PB  - Elsevier / Butterworth-Heinemann
KW  - Marketing -- Planning -- Examinations -- Study guides
ER  -