Beamish, Karen <br/><br/>
Marketing planning 
Karen Beamish 
 - 2nd ed 
 - Amsterdam ; Boston, MA  Elsevier / Butterworth-Heinemann  2006 
 - p. cm 
<br/><br/><label>ISBN: </label>9780750682961 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Planning -- Examinations -- Study guides
<br/><br/><label>Dewey Class. No.: </label>658.802 BEA