Beamish, Karen <br/><br/>
Marketing operations 
Karen Beamish 
 - London ; New York  Butterworth - Heinemann  2001 
 - xii, 396 p. ; 30 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780750653107 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BEA