TY  - BOOK
AU  - Kitchen, Philip J
TI  - Marketing metaphors and metamorphosis
SN  - 9781403998613
SN  - 200801615
U1  - 658.8 KIT 
PY  - 2008///
CY  - Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Communication in marketing
KW  - Marketing
KW  - Marketing - Management
N1  - Includes bibliographical references and index
ER  -