Zaltman, Gerald <br/><br/>
Marketing metaphoria : what deep metaphors reveal about the minds of consumers 
Gerald Zaltman, Lindsay H. Zaltman 
 - Boston, MA  Harvard Business School  c2008 
 - xxi, 230 p., [8] p. of col. plates : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 209-219) and index 
<br/><br/><label>ISBN: </label>9781422121153 
<br/><br/><label>ISSN: </label>2007040116 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Metaphor
<br/><br/><label>Dewey Class. No.: </label>658.8342 ZAL