TY  - BOOK
AU  - Kapferer, Jean-Noel
TI  - The new strategic brand management : creating and sustaining brand equity long term
SN  - 9788175544406
U1  - 658.8343 KAP 
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Brand name products
N1  - Includes bibliographical references (p. [471]-483) and index
ER  -