Kapferer, Jean-Noel <br/><br/>
The new strategic brand management : creating and sustaining brand equity long term 
Jean-noel Kapferer 
 - 4th ed 
 - London  Kogan Page  2004 
 - xv, 560 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references (p. [471]-483) and index 
<br/><br/><label>ISBN: </label>9788175544406 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.8343 KAP