Lal, Rajiv <br/><br/>
Marketing management : text and cases 
Rajiv Lal, John A. Quelch, V. Kasturi Rangan 
 - New Delhi  Tata McGraw Hill Education  2005 
 - xiii, 812 p. : ill. ; 26 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780070603950 
<br/><br/><label>ISSN: </label>2004042585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management<br/>Marketing - Management - Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8 LAL