Ramaswamy, C. S <br/><br/>
Marketing management : global perspective Indian context 
C. S. Ramaswamy and S. Namakumari 
 - 4th ed 
 - New Delhi  Macmillan  2009 
 - xxxix, 872 p. : ill 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780230637290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 RAM