Dholakia, Nikhilesh <br/><br/>
Marketing management : cases and concepts 
Nikhilesh Dholakia ... [et al.] 
 - Reprint 
 - New Delhi ; Chennai  Macmillan  2008 
 - ix, 643 p. : ill. ; 22 cm 
<br/><br/><label>ISBN: </label>9780333902752 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 DHO