Dubois, Pierre-Louis <br/><br/>
Marketing management : a value creation process 
Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher 
 - Basingstoke, Hampshire  Palgrave Macmillan  2007 
 - xiv, 466 p. : ill. ; 26 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780333773192 
<br/><br/><label>ISSN: </label>2006049380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8 DUB