Cooper, John <br/><br/>
Practical marketing planning 
John Cooper and Peter Lane 
 - Basingstoke, Hampshire  Palgrave Macmillan  1997 
 - viii, 278 p. 22 cm 
<br/><br/><label>ISBN: </label>9780333679081 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 COO