TY  - BOOK
AU  - Shoemaker, Stowe
AU  - Lewis, Robert C
AU  - Yesawich, Peter Charles
TI  - Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage
SN  - 9780131182400
SN  - 200604945
U1  - 910.460688 
PY  - 2007///
CY  - Upper Saddle River, N.J
PB  - Pearson
KW  - Hospitality industry - Marketing
N1  - Lewis's name appears first on the earlier edition. Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000. Includes bibliographical references and indexes
ER  -