Shoemaker, Stowe <br/><br/>
Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage 
Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich 
 - 4th ed 
 - Upper Saddle River, N.J  Pearson  c2007 
 - xxv, 661 p. : col. ill., maps ; 28 cm 
<br/><br/> Lewis's name appears first on the earlier edition. Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000. Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780131182400 
<br/><br/><label>ISSN: </label>2006049455 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry - Marketing
<br/><br/><label>Dewey Class. No.: </label>910.460688