Meldrum, Mike <br/><br/>
Marketing in a nutshell : key concepts for non-specialists 
Mike Meldrum and Malcolm McDonald 
 - 1st ed 
 - Amsterdam  Elsevier  2007 
 - x, 294 p. : ill. ; 24 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780750681339 
<br/><br/><label>ISSN: </label>2006935285 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MEL