TY  - BOOK
AU  - Levitt, Theodore
TI  - Marketing imagination
SN  - 9780029190906
SN  - 86000576
U1  - 658.8 LEV 
PY  - 1986///
CY  - New York
PB  - Free Press
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -