Levitt, Theodore <br/><br/>
Marketing imagination 
Theodore Levitt 
 - New York  Free Press  1986 
 - xxv, 238 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780029190906 
<br/><br/><label>ISSN: </label>86000576 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 LEV