Marketing identities through language : English and global imagery in French advertising
Elizabeth Martin
- Basingstoke, Hampshire Palgrave Macmillan 2006
- xv, 286 p. : ill. ; 23 cm
Includes bibliographical references (p. 267-279) and index
9781403949844
2005049995
Advertising - France Advertising - Language Globalization Intercultural communication Multiculturalism Multilingualism