Martin, Elizabeth

Marketing identities through language : English and global imagery in French advertising Elizabeth Martin - Basingstoke, Hampshire Palgrave Macmillan 2006 - xv, 286 p. : ill. ; 23 cm

Includes bibliographical references (p. 267-279) and index

9781403949844

2005049995


Advertising - France
Advertising - Language
Globalization
Intercultural communication
Multiculturalism
Multilingualism

659.10944 MAR