TY  - BOOK
AU  - Gibbs, Paul
AU  - Knapp, Michael
TI  - Marketing higher and further education : an educator’s guide to promoting courses, departments and institutions
SN  - 9780749432942
U1  - 378.106 GIB 
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Education, Higher -- Marketing
KW  - Universities and colleges -- Marketing
N1  - Includes bibliographical references and index
ER  -