Gibbs, Paul <br/><br/>
Marketing higher and further education : an educator’s guide to promoting courses, departments and institutions 
Paul Gibbs and Michael Knapp 
 - 1st ed 
 - London  Kogan Page  2002 
 - viii, 147 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749432942 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Education, Higher -- Marketing<br/>Universities and colleges -- Marketing
<br/><br/><label>Dewey Class. No.: </label>378.106 GIB