TY  - BOOK
AU  - Saren, Michael
TI  - Marketing graffiti : the view from the street
SN  - 9780750656979
SN  - 200692283
U1  - 658.8 SAR 
PY  - 2006///
CY  - Amsterdam ; Boston, MA
PB  - Elsevier/Butterworth Heinemann
KW  - Marketing
N1  - Includes bibliographical references (p. 282-283) and index
ER  -